For the initial design concepts I prefer to present the logos in black only. This forces the eye to focus on how the design functions ONLY. It’s easy for our eye to be drawn to certain color combos but ignore the functionality of the design.
After choosing a concept (or two) to move forward on comes an important phase of the project, which is refinement. Similar to a river, the ideas ebb and flow here, often expanding, growing or narrowing and evolving. The often raw and undefined at the beginning begins to develop into a concise form all its own.
In this step is I work on changing colors, patterns, fonts, sizes, shapes, styles and more to insure a variety of options for you to choose from. I also start developing the visual identity to coordinate with the logo, so that your brand can be recognized consistently in all mediums and without needing to see the logo directly. This means coming to a concise set of colors, fonts, icons, patterns and variations.
Keep in mind that the design process is collaborative. All feedback has value and I welcome it. Surprisingly it makes my job much harder if you don’t express what you like or dislike.