Project Description

3 Willow Design worked with the folks at Smith Alley Brewing to completely brand their new brewery and public house. The work is not done yet so I’ll continue to add to the portfolio as I go with this. We worked to develop a solid brand based on their brand assessment meetings where we talked about brand voice, essence, personality and more. This is a critical step in the branding process for me to fully understand not only the business but their goals and aesthetics that is such a big part of the branding process. Once the brand was established then we continued to add to the list of projects including Crowler designs, tap handles, coasters, apparel design, signage outside as well as inside signage including painting the logo on the brick VERY large! We are continuing to work on projects such as the website, menus, gift cards, interior branding elements, bathroom signs and more. If you are a new brewery looking for an authentic and comprehensive branding experience contact me today!


Smith Alley Brewing Company & Public House
Sheridan, Wyoming